Ventana® Industry Models focus on the dynamics of industry-wide growth and change. They are used by firms to understand strategy, policy makers to understand regulatory effects before they are implemented, suppliers to plan capacity and pricing, consumers to determine their rules of engagement, and investors wishing to influence and profit from industry trends.
A consortium of building industry professionals formed a corporation to develop innovative housing using seed money from the U.S. Department of Energy, and included Ventana in their strategic planning. At the group’s early strategic planning sessions, consortium members expressed strong convictions about the attributes they wanted their products to have. Their values included a strong sense
For the US Department of Energy’s National Energy Technology Laboratory (NETL), Ventana created a National Strategic Electric Power Sector model. This model enables the evaluation of economic policies and portfolios of energy source technologies to evaluate pollution output, production cost, and electrical availability of electric power on a national scale.The model includes not only an
For the US Federal Avaiation Administration, Ventana developed a comprehensive National Airspace System (NAS) Strategy Simulator. The simulator provides a framework to evaluate infrastructure and regulatory strategy. To achieve realism without getting bogged down in massive detail, the model aggregates participants into communities, each acting in its own interests. The model takes a high-level approach
For a leading information technology provider, Ventana modeled the potential behaviors of B2B e-markets. Crucial model aspects included the effects of market uncertainty, and the effects of choices made by individual businesses on the general economy. By examining the bottom-line effects for all participants in different B2B market models, Ventana determined which designs and price
