David W. Peterson

David Peterson is Ventana’s Chairman and Director of Technology. He is internationally recognized for system dynamics and optimal control modeling expertise in developing systems for business strategy optimization and enterprise-wide decision support. His methodology emphasizes the testing of models with incomplete and approximate data. His over thirty years experience includes successful engagements in R&D management, global marketing strategies, new market entry, pricing, customer service strategies, and control of business enterprises. He holds several patents for features of Ventana’s Vensim® software which enable semi-automatic detection and prevention of errors, and rapid comprehension of complex results. David is widely published and has presented invited papers at international forums. He is currently writing a book on the influence of predictive technology.

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