Ventana’s CEO Strategy Flightdeck for financial institutions is a user-friendly simulation model that allows retail banking executives to experiment with decisions across all major business functions: pricing, deposit rates, loan risk management, marketing, IT and branch investment, staffing levels, and compensation. The Flightdeck calculates the effects of these choices over a five-year horizon on customer base, asset growth, and profit, and traces each scenario outcome back to the decisions which caused it.